Within the Harding & Yorke employed Researcher base there are trained and accredited interviewers that are able to offer clients consistent and high quality outputs from customer (internal or external) interviews.

A number of techniques can be utilised and individual interviews can be conducted either on-line, face-to-face or by telephone.  Group Interviews can be carried out in both formal and informal focus groups as well as in events such as Open Space Technology.

The key to deriving valuable information from interviews is to ensure that the information is appropriate, captured and fair.  Our researchers are trained to use Spontaneous Open Response questioning and can deliver both trend analysis and quantifiable research data.

The format of the questions are developed by the research management team to create measures that are not ‘led' by the way the question is asked or rated and are able to reflect the true picture.  All interviewers are fully briefed on every question and quality monitored by our quality team and our automated quality processes.

On-line measures can be delivered either simply through an internet portal or through the use of very sophisticated psychological process developed by Harding & Yorke.

Reporting formats and timescales are agreed with each client as appropriate.