If you are looking for competitive intelligence Harding & Yorke can help.  It is generally accepted that the current battleground for customers' wallets is in the capturing of their hearts and minds.

Harding & Yorke are the sponsors for the largest on-going benchmark programme (ERIC) comparing and contrasting both the subjective and objective key components that make customers do what they do. 

Our expert resources are available for you to go further.  Brand and Service positioning is of critical importance and failure in getting it right can be costly.

We can look to your direct competitors as well as those companies that you aspire to and give you market intelligence as to their performance against their own values and indicate where you need to position yourselves for positive differentiation.

Our researchers are experts at accessing organisations at every channel and analysing the trend culture inherent within it.

For more information regarding Competitive Intelligence please call Jamie Lywood on 0845 450 1750 or email: JamieL@empathy.co.uk