Campfire-Ology & Story Telling
The Banana StoryDemonstrating the power of culture
In one of the North American Universities there was an experiment that I believe demonstrates the potential of change in a corporate environment. Having first heard this story I was convinced it was true however through further investigation I have since discovered that it is in fact a fable - no matter the story itself is of such quality that it truly serves its purpose.
Read More...Posted on Friday 30th May 2008
Why we hate Mondays - a team story
Below is a true account of how a group of managers of a well-known regional newspaper titles based in the Northeast of England were asked to firstly describe their Monday morning meetings and then write a story about how they would like the meetings to take place (apologise for the language in places but this is how they together expressed it)
Read More...Posted on Thursday 15th November 2007
The Birthday - a story
Below is a fictional account of what might be needed to differentiate one banking experience from another. It is important to note that every banking organisation has, as a major part of their agenda, differentiation by service as a value. Read More...
Posted on Monday 25th February 2008
Article 1 - The Appropriateness of Fire
Young and mature groups alike use fire ritualistically, as a focal point for exchange of ideas and song. Whether Scout/Guide Troop or Executives on an "Outward Bound" course, a gathering around a fire will cement bonds at a deeper emotional level than the more formalised and prosaic rituals of training and discussion (the classroom, the clubhouse). Competences will still be transferred, narratives exchanged; but the attractions of the flame and the music speak to something more fundamental in our human makeup. Read More...
Posted on Wednesday 21st November 2007
A series of articles by Jamie Lywood
In a series of articles (based on a campfire metaphor), Jamie Lywood, founder of Harding & Yorke, explores ways to communicate a change strategy to the people within an organisation in a way that is both motivational and a call to action.
Read More...Posted on Wednesday 18th March 2009

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