At the recent ECEW conference in London I had the pleasure of meeting Nina Gyubbenet (Customer Operations Director from Tele2 Russia). Tele2 is a mobile phone operator with 30 million subscribers. 2 years ago Nina saw a presentation I did on the correlation between Empathy and profit and began a 2-year journey building empathy into their offerings with great results. Go to case studies for the results. Nina says: "Couple of years ago I attended one of the Customer
Experience conference. I had quite limited
expectations, normally conferences don’t give you much practical information, but this time I was very fortunate to attend Jamie’s
speech. I began to listen to what Jamie
was saying and I sat up and understood what was missing in my own
organisation. It was an inspired talk and I was able to take away some
key lessons and articulate the messages to my colleagues in such a way so as to
launch ‘The Empathy Project’ within TELE2. I am very proud of what we have achieved to-date with Empathy and it has been transformational. I recommend everyone to truly hear Jamie’s message and to act on it". |
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