Blog


Halfords Re-active Redemption

posted 25 Sep 2012 05:44 by Jamie Lywood

I had an interesting experience with Halfords over the past 24 hours.  I traveled 42 miles to get a Power Pack from the Hereford store.  When I got home I discovered that it was a previously returned item with parts missing.  The store said that I would have to take it back and apart from offering to put the missing part in the post refused to do anything else.  The national Customer Service Hotline spoke to the store manager who implied that I was lying about damage to the unit's labeling - again the only option offered was if I returned to Hereford with the item.  The Customer statements on the website are very customer centric (http://www.halfordscompany.com/strategy/customer-focus) so,  as I was aware of the recent exit of the CEO of Halfords, I decided to write to the new interim CEO - Mr Dennis Millard.  A quick response from his Executive Assistant and a call from the Area Manager within a few hours has restored some faith - it is a shame that the response and apology was so reactive.  

Mobile Phone Companies - a disgrace

posted 30 Aug 2012 03:36 by Jamie Lywood

Recently I have had cause to call both Orange and Vodafone - and had a torrid time.
Firstly Orange - on behalf of my 81 year old mother - she went into an Orange shop and explained that she only uses her phone once or twice a month - despite asking for a pay as you go plan she was put onto a 2 year expensive contract - I have tried to contact Orange 10 times and have spent over 3 hours on the phone and they are not responding - the shop denies responsibility and the HQ won't respond - terrible customer experience
As for Vodafone - I was offered a deal on the internet - confirmed by an advisor but when I was put through to the sales department they tried to charge me more - also it doesn't seem to matter what numbers you press on the IVR - you get through to the same department and have to go through the security time and time again - They don't seem to care about sustaining or keeping existing customers and they certainly don't keep their word! - Shame on both companies - 
They (Vodafone) had the audacity to send me a questionnaire - despite giving the worst possible scores no one has contacted me - what a waste of an opportunity to redeem themselves.

Off to Rocket!

posted 3 Aug 2012 01:57 by Jamie Lywood

Today I am off to spend the day with Rocket Consultancy in support of a large project involving empathy measurement.  Always lovely to work with the Rocket team.

CGA Experience latest Licensee

posted 1 Feb 2012 07:03 by Jamie Lywood   [ updated 1 Feb 2012 07:33 ]

We are delighted to welcome CGA Experience to the UK & EMEA Licensee Group. 
CGA understands the landscape that customers inhabit, the kinds of emotional experience that shape their buying habits and how best to ensure their ongoing loyalty to client brands. And through this insight, they help to deliver world-class customer experiences – the essential foundation of a more profitable business. 

Chris Garthwaite, the CEO and Founder of CGA, says:
"CGA is a community of experts and advisors in customer experience. Drawn from a range of talents and expertise, we are connected by a passion for the customer and proven individual track records with many of the world’s most exciting companies. Together, we provide advice, powerful insight and follow-through solutions to ensure your customer experience is outstanding.  Our empathy license is a natural extension of our existing skills and expertise and we look forward to working with Compathy".

Mpathy Plus and Rocket Consultancy take on Licenses

posted 19 Jan 2012 09:36 by Jamie Lywood   [ updated 19 Jan 2012 09:43 ]

We are delighted to announce that both Mpathy Plus and Rocket Consultancy have taken on Empathy Licenses.  
Mpathy Plus's Martin Jukes says "Becoming an Empathy Licensee is a really good fit for our business and we are looking forward to our clients benefiting substantially from our extended suite of product offerings".  Mpathy Plus are management consultants with a real focus on improving customer service and the customer experience. They provide a wide range of services across all sectors with expertise in developing organisations and services around the customer. Read more about Mpathy Plus.  
Rocket Consultancy is the new consultancy founded by Cilla Mckay.  The Rocket team gains a clear understanding of the Client’s current position and then working in conjunction with internal targets and strategies to develop ongoing first class performance and measurable results.  
Read more about Rocket Consultancy.  

Empathy benchmarking re-launch

posted 11 Oct 2011 01:14 by Jamie Lywood   [ updated 3 Jan 2012 08:19 ]


At the end of last year (2011) we launched a joint venture between Compathy, SOCAPiE and Oxford Brookes University Business School. Together we are re-constructing the old ERIC Benchmarking Programme under a new banner 'ASPIRE60'.

  • Compathy is conducting the research through the Accredited Research Team responsible for the ERIC Programme (2004-9)
  • SOCAPiE Existing Members will be encouraged to participate
  • Oxford Brookes University Business School will be conducting the analysis and reporting on their findings

A joint marketing campaign offering new SOCAPiE Memberships combined with the Empathy Benchmark will launch shortly.  As SOCAPiE is a not-for-profit organisation there are serious discounts for participating companies!

You can view our DIGITAL BROCHURE or, if you are unable to do this (i.e. iPad users), you can view our PDF Document.
See if you are one of the Top60 companies in the benchmark (based on historic data)

Morrisons vs. Tesco

posted 27 Jul 2011 03:08 by Jamie Lywood   [ updated 27 Jul 2011 03:17 ]

My mother is a very competent 80 year old mother of 7 and grand mother of 24.  She is currently mastering an ipad with alarming ease!  She told me a story the other day which I thought I would pass on.  She wanted to buy some filter pods for her new coffee machine and knew that they were available in most supermarkets.  So as not to waste a journey she rang the local Tesco and asked if they had some in stock and whether they could set some aside.  They seemed completely unaware of their stock levels and certainly couldn't be bothered to go to the shelves and check or put them aside.  So my mother rang Morrisons which is far less convenient being about a further 25 miles round trip.  They, in contrast, couldn't have been nicer.  They checked their stocks, went to the shelves and put the required number of coffee pods aside for collection.  On arrival my mother went to the Customer Service till and they greeted her by name and gave her the coffee.  I tell this story because my mother is not easy to please and this has made a real impact on her.  Well done Morrisons - you have more converts by way of my mother, her children and her grandchildren.

Upcoming UK Customer Experience Awards and Customer Service Training Awards

posted 1 Jul 2011 07:15 by Jamie Lywood

I am very excited by the up-and-coming UK Customer Experience Awards and Customer Service Training Awards to be held at the Sofitel in Heathrow Terminal 5.  The event takes place on the 8th July and Heather Small (of M People fame) is the special guest for the day.
Compathy will be there with an exhibition stand so hope to spend some quality time with as many of you as possible.
GOOD LUCK to everyone
 

Horsley Network Event - 12 hours early!

posted 21 Jun 2011 04:50 by Jamie Lywood

Yesterday I delighted to be invited to speak at the Horsley Network Event in East Horsley, Surrey.  The venue was Horsley Towers, previously the home of the Lovelace family and now a De-Vere Hotel.  It was a delight to meet the business people of the village and, whilst there was an eclectic group (from garden designers to marketeers and design agencies) it was clear that they all understood and appreciated the importance of empathy in the workplace.  One small incident that I owned up to was the fact that I arrived for an 8am start when in fact the meeting was scheduled for an 8pm start! - Unfortunately I didn't read the small print!  The 12 missing hours in Guildford were an excellent opportunity to catch up on telephone calls and explore Guildford's coffee shops.  It was a well spent 21 hour day (with 40 minutes of speaker time) however I encourage everyone to check the timings of their events - particularly if near Guildford!

Empathy in Russia

posted 17 Jun 2011 06:08 by Jamie Lywood   [ updated 17 Jun 2011 23:22 ]

At the recent ECEW conference in London I had the pleasure of meeting Nina Gyubbenet (Customer Operations Director from Tele2 Russia).  Tele2 is a mobile phone operator with 30 million subscribers.  2 years ago Nina saw a presentation I did on the correlation between Empathy and profit and began a 2-year journey building empathy into their offerings with great results.  Go to case studies for the results.

Nina says: "Couple of years ago I attended one of the Customer Experience conference. I had quite limited expectations, normally conferences don’t give you much practical information, but this time I was very fortunate to attend Jamie’s speech.  I began to listen to what Jamie was saying and I sat up and understood what was missing in my own organisation.  It was an inspired talk and I was able to take away some key lessons and articulate the messages to my colleagues in such a way so as to launch ‘The Empathy Project’ within TELE2.

I am very proud of what we have achieved to-date with Empathy and it has been transformational.  I recommend everyone to truly hear Jamie’s message and to act on it".

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