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Valid, Reliable and Sensitive

Gilbert A. Churchill (Professor of Marketing, University of Wisconcsin-Madison) wrote:

"More stupefying than the sheer numbers of our measures is the ease with which they are proposed and the uncritical manner in which they are accepted.  In point of fact, most of our measures are only measures because someone says they are, not because they have been shown to satisfy standard measurement criteria (validity, reliability, and sensitivity)."

Harding & Yorke measures adhere to the most stringent validation and have a proven 'HIGH' correlation with Return on Capital Employed'


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Mystery Shopping

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For many years we baulked at the thought of being compared to a 'Mystery Shopper' - although, quite simply, that is what we do - but we do it with a difference.

We prefer to call it 'ADVANCED' Mystery Shopping.  Advanced because, in line with our methodology we capture, measure and deliver back the way we were made to feel by an interaction - in addition, of course, to the more obvious environmental factors usually captured.

By using the most advanced technology we have covert camera and sound capability to capture 'best practice' and to integrate into training and development programmes.  Whether you have a string of retail stores and restaurants, home visit and delivery services or sophisticated one-to-one B2B meetings we have the experience and credibility to help you.

Our measures (and evidence) are often integrated into reward and recognition schemes for individuals, teams, geographical locations or departments. 

Importantly, we are delighted to talk (and frequently do) to Union Representatives and regulatory bodies for endorsement and permissions.  Once the methodology and validity is fully understood we find such representatives supportive of our approach and reporting methodology.

Please call Tony Brown (General Manager) on 0845 450 1740 or email TonyB@empathy.co.uk for further information.

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